content and copywriting
Drawing on the area’s history and road-less-traveled culture, I produced copy that spoke to vacationers who were tired of the crowds, tourist traps and “manufactured ambience,” inviting them to come make new Colorado memories by rail this year.
introductions
I have dueling affections for the quick, focused spear of great ad copy and the undulating rhythm of good storytelling. In business, great communication is found where those two overlap and that confluence is where I do my best work.
I was pulled into communications 17 years ago by a fascination with the role of language and intonation in productive conversation. Over the years, the power and magic of a well-communicated idea has kept me here. I help my clients move ideas and information forward, intact, to their ultimate purpose - be it legal resolve, boosts in sales or readership, investor buy-in, member loyalty, employee retention or just good, old-fashioned audience engagement.
In editorial circles, I write features on the myriad people, places and ideas I find exciting. I make intelligent use of social media, and I blog in a range of venues about good business, communications, consumer behavior, relationships, lifestyle, travel and adventure.
Offbeat talent: I can design a high-yield survey like nobody else. [more...]
Think “SEO” is a new upper management position?
SEO, or search engine optimization, is a tool most web developers use to drive traffic to your web site by including words and phrases that “speak” to search engines. That’s a good thing. Without a skilled writer involved, however, SEO efforts can make a web site’s text clunky, insincere and painful to read – driving human visitors away. That’s a bad thing. Working side-by-side with your web developer, I’ll produce authentic, enticing, search-engine friendly web content that drives the right visitors to your web site… and keeps them there.
Men Are From Sans Serif, Women Are From Serif
I loved (and I admit it: my inner 10-year-old boy was amused by) these t-shirts and tanks from I Love Typography’s fun, funky type shop.
Services by category
Copywriting, web content, tag lines, email, newsletters, sales and marketing materials...
public relations
Press releases, promotions, social media profiles, crisis communications...
blogging
Planning, management, content development and acquisition, editing...
Features, profiles, interviews, columns, shorts and fillers, editorial management...
consulting
Communications planning, conflict resolution, education, campaign development...
and then some
Internal communications, SEO writing, ghostwriting, scripts, training materials...
What are we waiting for?
Let's talk shop. I'm in beautiful Reno, Nevada, but I've brainstormed over late-night egg rolls with clients from just about everywhere.
email } tee@teepoole.comphone } 775 453 3068
